Yes, Walmart sells konjac rice both in-store and through its online marketplace. As the demand for low-carb, keto-friendly alternatives grows, Walmart has expanded its inventory to include various forms of shirataki rice from major brands like DIET COOKER, Miracle Noodle, YUHO, and Better Than Rice.
For a brand owner or wholesaler, seeing konjac rice on Walmart shelves is a powerful indicator of a mature, high-demand market. However, for those looking to launch their own private label or secure a more cost-effective supply chain, understanding the difference between these retail brands and direct-from-factory sourcing is critical.
Top Konjac Rice Brands Found at Walmart
Walmart’s selection typically covers the "Wet" (water-packed) variety, though their online marketplace has recently seen an influx of "Dry" konjac rice options.
| Brand | Product Type | Primary Selling Point |
|---|---|---|
| Miracle Noodle | Wet (Water-packed) | Well-known brand, Plant-based, Non-GMO. |
| YUHO | Wet (8-Pack Bulk) | Organic certified, budget-friendly bulk pricing. |
| Better Than Rice | Wet (Oat Fiber) | Improved texture through oat fiber integration. |
| Keto Factory | Wet/Dry Hybrid | High fiber, marketed for ketogenic diets. |
Where to Find Konjac Rice in Walmart?
In most physical Walmart Supercenters, you can find konjac rice in:
- The Health & Wellness aisle (near diabetic-friendly foods)
- The International/Asian Foods aisle
Online, it is categorized under "Pantry" or "Health Foods."
Why Retail Presence Matters for B2B Brand Owners
The fact that "konjac rice" is a staple at Walmart proves that the consumer education phase is complete. Customers are no longer asking "what is konjac?" — they are actively looking for the best price and texture.
As a manufacturer based in Anzhou, Sichuan — the heart of konjac cultivation — we see two major trends that Walmart’s current inventory often misses:
1. The Shift to Dry Konjac Rice
Most retail options are wet, which carries high shipping costs due to water weight.
Our Dry Konjac Rice expands 2.5x–4x its weight when cooked, offering a mouthfeel nearly identical to traditional white rice.
2. Vertical Integration Advantage
Retail brands at Walmart often use third-party packers.
Eastern Morning controls the entire process — from our Sichuan farms to our 10,000+ m² plant — ensuring BRCGS and IFS certified quality that meets big-box retailer standards.
FAQ: Common Questions About Sourcing Konjac Rice
Is konjac rice the same as shirataki rice?
Yes. "Shirataki" is the traditional Japanese name for konjac-based noodles and rice. In a retail context like Walmart, the terms are used interchangeably.
Why does some konjac rice at Walmart have a fishy smell?
The wet variety is packed in an alkaline solution to preserve freshness, which can have a faint odor.
Eastern Morning’s advanced purification technology minimizes this, and our Dry Konjac products are entirely odor-free.
Can I private label konjac rice for retail?
Absolutely. Many brands sold on marketplaces like Walmart.com are private-labeled.
Working with a direct manufacturer allows you to customize the glucomannan content and packaging.
Conclusion: Moving Beyond the Retail Shelf
While Walmart is an excellent place for consumers to buy a single bag of shirataki rice, it is not the solution for a business looking to scale.
If you are a wholesaler or a brand owner looking to enter the low-carb space, you need a partner that offers:
- Stable pricing
- Vertical integration
- Innovative product formats
At Eastern Morning, we specialize in helping international brands transition from basic wet noodles to high-performance, high-margin Dry Konjac Rice.
Ready to Upgrade Your Inventory?
Contact our B2B Sales Team today for bulk quotes and custom OEM samples from our Sichuan facility.
