In May 2024, Sichuan Eastern Morning Biotechnology participated in THAIFEX – Anuga Asia, the Asia-Pacific region’s most influential food and beverage trade show. This event served as a critical platform for us to demonstrate our manufacturing scale and connect with B2B buyers looking for high-quality, BRCGS-certified konjac solutions.
Event Snapshot: A Global Hub for F&B Innovation
- Venue: IMPACT Exhibition Center, Bangkok, Thailand
- Scale: 3,200+ Exhibitors from 45 Countries
- Audience: 80,000+ Professional Buyers and Importers
- Focus: Healthy Food, Future Food, and Halal-Certified Products
For Eastern Morning, THAIFEX was an opportunity to showcase our vertical integration—from our high-altitude konjac farms in Sichuan to our automated 10,000 m² production facility.
Highlights: Konjac Solutions for Private Label & Foodservice
At our booth, we presented four core product categories tailored for international retail and meal-prep brands.
| Category | Product Highlights | Target Market |
|---|---|---|
| Shirataki Pasta | Spaghetti, Fettuccine, Udon, Angel Hair | Keto, diabetic-friendly, gluten-free retail |
| Konjac Rice | Wet & Dry konjac rice formats | Health-focused meal kits & bulk supply |
| Instant Solutions | Flavored konjac cups & meal kits | Convenience stores (C-stores) & e-commerce |
| Functional Snacks | Sugar-free konjac jellies & desserts | Kids’ snacks & low-calorie wellness brands |
Strategic Value: Why Global Procurement Managers Choose Us
Feedback from THAIFEX buyers highlighted a surging demand for “Clean Label” and “Shelf-Stable” health foods. As a specialized Konjac Manufacturer, we addressed the three biggest pain points for importers:
Odor Control
Our proprietary multi-stage neutralization process ensures our Shirataki Noodles have a neutral scent, making them more palatable for Western and Asian fusion cuisines.Compliance
Our products meet strict entry requirements for the EU, North America, and Southeast Asia with certifications including BRCGS, IFS, Halal, and Kosher.Scale
With a daily capacity of up to 100,000 units, we support large-scale Private Label Service requirements for supermarket chains.
Deepening International Partnerships
THAIFEX allowed us to finalize distribution agreements and explore new OEM/ODM opportunities with partners from over 130 countries. Whether it is a custom formulation for a fitness brand or bulk packaging for a restaurant chain, Eastern Morning remains a reliable partner in the global plant-based movement.
FAQ: Partnering with Eastern Morning After THAIFEX 2024
Q: Do you offer custom branding (Private Label) for the products shown at THAIFEX?
Yes. We provide a full-service Private Label solution, including packaging design, dieline creation, and custom ingredient formulations to suit your local market regulations.
Q: Can I request samples of the new Instant Konjac Cups?
Certainly. We provide samples to qualified B2B clients and procurement managers. Please contact our export team with your company profile to arrange a sample shipment.
Q: What is the minimum order quantity (MOQ) for international exports?
We offer flexible MOQs for new market entries, though standard bulk orders typically begin at 20ft container levels to optimize shipping costs.
